Woooweee, 2016 is upon us and this months recommendation is an excellent book. Last year in a book club in Charlottesville, VA a friend recommended this book for our club. It did not take long before I realized the author was striking a cord that Christians could benefit from.
So, please grab a copy of Malcolm Gladwell’s book, The Tipping Point from this link http://www.amazon.com/gp/product/0316346624/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0316346624&linkCode=as2&tag=catabaptchur-20&linkId=T7253LIKIM57KSVD, originally published in 2000. I would argue Gladwell truly hits a homerun in Section Two where he covers three types of people, what makes them tick, and how important they are to society. Now of course society is comprised of more than just three types of people, but when you begin reading about Connectors, Mavens, and Salesmen you will come to realize just how important these people are to a functioning society writ large.
Looking at the book from a Christian perspective these three types are also important in our sub-group of citizenry because we need to share the Good News of Jesus far and wide, we need people with large rolodex files, and people that can deliver the message loud and clear in an engaging manor.
I truly enjoyed the material in this book and began noticing many traits in marketing, business, social interactions, and people afterwards that were clear indicators of the trends he noted. Do yourself a favor and pick up The Tipping Point, you will not regret it.